Logo and visual identity
Logotype and its variants, palette, typefaces, and the rules that hold the site, the quotes and the shopfront sign together.
The logotype, its variants, the palette and the typefaces — then the rules that say what goes where. The point is not a nice drawing: it is that your site, your cards, your quotes and your shopfront sign are recognisably yours at first glance.
What you receive
- A logotype and its variants: light background, dark background, one-colour version
- The vector files, which go from a business card to a shopfront sign without losing anything
- The palette and the typefaces, settled once and for all
- A page of rules: minimum sizes, margins, and what is not done with the logo
A logotype is priced by the number of directions explored and the number of items it has to be worked out for. Starting again from a mark that already exists is not the same work as starting from a blank page, and a shopfront sign brings its own manufacturing constraints.




